Meme: Process or Gene?

"We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation." (page 192)
Imitation: (n.) something copied from something original

The name of the new gene, Meme, first came from the Greek root 'mimeme'.  The shortened it to Meme because Dawkins wanted a monosyllable that sounded more like 'gene'.

"Examples of memes are tunes, ideas, catch-phrases, clothes, fashions, ways of making pots or of building arches."(page 192)

With the example Dawkins gives of the scientist passing his ideas to his colleagues, it sounds like meme is more of a process and not an actual gene.  It is an idea that spreads from one person to the other.  Yes, it spreads from brain to brain, but how does that make it an actual gene? It replicates itself and imitates other ideas in order to come into play.  Wouldn't a perfect example be of my opinion of what meme actually is? It spreads from my blog to maybe somebody else's blog.  When someone reads this entry it enters their brain and replicates the idea and passes it on.  Is Dawkins trying to say that genes go through the process of meme? I feel like he hasn't left very clear what meme actually is and how it affects us interms of our genes.  Just by the way he refers to meme, it's so confusing on what it actually is.

"If it is a popular tune, its spread through the meme pool may be gauged by the number of people heard whistling it in the streets. If it is a style of women's shoe, the population memeticist may use sales statistics from shoe shops." (page 194)

From this quote in the book to his definition of what a meme is, here is my personal definition:
 Meme: It is a process in which something popular, like an idea, is passed from one organism to another.  This may also occur in one organism interms of their genes.  Genes may use this process inorder to pass an idea from one gene to the other.  By doing this, the various genes in the body can pass and agree on one idea.

Collection: (n.) a group of objects that are kept together

I guess memes work because of the different collections.  In his example, there was always a population.  There were women, men, people, and even genes.  So meme clearly cannot work without there being a group or collection of something.  Realizing this helped me support my previous blog even more.  Only by not being 100% selfish can a group coexist.  If everything in the group was constantly selfish, then the group could not work together and would eventually fall apart.  Additionally, isn't sharing things not being selfish?  I don't believe in what Dawkins is trying to make us see.  Does he dislike everything in the universe so much that he feels the need to say that everyone and everything is selfish? Is he so obsessed with science, that he has come to the wrong conclusion? I firmly believe he needs to rethink what he is writing and what he believes we are.  In the last two chapters I have just read, there have been various facts and examples that have led me to believe that we are not selfish.  Someone's conclusion on scientific facts is wrong. Science is not saying we are selfish. It is simply saying that we put ourselves first sometimes, but we also care for others.